10 Automated Lead Generation Software Tools: 2022

Between marketing and sales, one might find serious conflict in pointing out each other’s inefficiency and lacking skills. However, one of the easiest ways to resolve this is marketing automation which helps solve the lack of alignment between the two. Lead generation software helps achieve that by aligning the sales and marketing, and they agree on the particular sales stage or activity where the lead is considered to be sales-ready and passed on to the sales team. They allow capturing of real-time data for each of the leads that can be passed on automatically into the CRM of the sales team to provide valuable sales intelligence. This is incredibly helpful in growing your business and keeping track of the existing sales records and consumers. You need oneS of the automated lead generation software tools to make your sales process easier and more streamlined.

How to Choose the Best Automated Lead Generation Software

One of the best ways to select the best-automated lead generation software for your business is to analyze your own business and see its needs thoroughly. Then, you need to find software that is genuinely compatible with your business and would complement your business to find more and better.

10 Best Automated Lead Generation Software of 2021

Here’s a list of the popular automated lead generation software tools that can increase your advertising ROI. 

1. Prospect.io | Best Sales Automation Platform for Lead Generation

The sales automation platform helps you increase your outbound sales team productivity and helps generate more conversations, close more deals. In addition, you can integrate Prospect.io with the tools you already use, and their 2-way sync integrations allow you to focus on your job, not on the processes.


  • It helps add prospects manually to your automation or enroll them automatically when they trigger specific events in your account and meet predefined filter criteria.
  • You can create incredibly powerful automation where prospects are directed down one path or another based on a set of filters with the use of conditions.
  • Using personalization variables, you can tailor your emails for each recipient, and give every prospect the attention they deserve.
  • They provide easy-to-understand and actionable insights and their performances tab encompasses all metrics you need to benchmark your automation.

Pricing: Their Essential Plan costs $89 per month and an additional $29 per month for every additional user. Their Business Plan costs $149 per month and an additional $39 per month for every additional user.

2. Sendinblue | Best Email Marketing Software for Lead Generation

Sendinblue gives you all your digital marketing tools in just one place. It is the smartest and most intuitive platform for growing businesses and guides your business with the right marketing and sales tools. They help you reach the right people and produce the right content and concentrate on the important tasks and put the rest on autopilot with automation. They provide constant support, round the clock. Their automation helps save time and boost performance.


  • Helps build stronger relationships by keeping track of all your contact details in one place.
  • Helps step up the design, engagement, and deliverability of your transactional messages.
  • Helps achieve more engagement by sending your marketing messages to a more targeted audience.

Pricing: Their free plan helps you get started with Sendinblue. Their Lite plan is perfect for new marketers and costs Rs. 1510 per month. Their Premium plan is the best solution for Marketing pros and costs Rs. 3895.5 per month. Their Enterprise plan is for marketers who need more.

3. MailChimp | Free Email Marketing Software for Lead Generation

The all-in-one integrated marketing platform, Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way. They put together your audience data, marketing channels, and insights together so you can reach your goals faster from just one platform. They help add a personal touch and make sure that you never miss an opportunity to connect with people when it matters, so you can turn shoppers into loyal customers.


  • Helps deliver relevant messages to your customers based on who they are and how they interact with your business.
  • Their data shows when your customers are most likely to engage so you can send at just the right time
  • Helps update customers on their purchases or account activity with personalized transactional emails using their API or SMTP.

Pricing: With their Free plan, you get all the multi-channel tools for no cost. Their Essential plan is great for only email senders and its costing starts at Rs. 770 per month. Their Standard plan provides data-driven automation and optimization tools that help businesses grow faster Rs. 1,150 per month. Their Premium plan provides advanced features for pros and it starts at Rs. 23,000 per month. 

4. Voila Norbert | Best Email Lead Capture Software

Nobert makes it easy for you to find relevant decision-makers and get personal with them, at scale. With their vast database of B2B contacts and companies, your next sale is only a couple of clicks away. They bring you everything you need to start building meaningful relations and make sure you reach only real prospects.


  • Helps reach prospects, verify and makes for an enriching experience.
  • It adds job roles, companies, locations, and social media profiles so you can craft the right message at the right time in the right place.
  • They have advanced email verification mechanisms built in so you only get data that is accurate and up-to-date.

Pricing: Their Valet Plan costs $49 per month and the Butler plan costs about $99 per month. Their Advisor Plan costs $249 per month. Their Counselor Plan costs $499 each month.

5. Marketo | Best Lead Management Software Tool

The best-in-class marketing automation software helps make the complex journey simple and achieve measurable results from acquisition to advocacy with experiences that keep customers engaged and coming back. They help identify, engage and accelerate customer experience with the help of rich behavioural data, built-in intelligence, and sophisticated journey flows.


  • Shows best-fit content for 1:1 interactions and maintains personalization at scale using AI to impress your customers with compelling content
  • Helps nurture customers and score engagement through every journey stage so you can automate your entire customer experience
  • Helps improve impact together with sales using multitouch attribution across every touchpoint so you can gain visibility
  • Helps enrich and segment AI-powered audiences using integrated profiles and engagement history so you can know the latest state of each customer
  • Using prioritized leads, accounts, and recommended content so you can achieve your shared, growing pipeline goals together

Pricing: Their Select Plan offers essential marketing automation and measurement and their Prime plan brings full lead and account-based marketing with journey analytics and AI personalization. Their Ultimate plan brings complete and powerful experience automation with premium attribution and their Enterprise plan helps achieve the highest degree of scale and flexibility. You have to contact their Sales team for prices.

6. OutreachPlus | Best Email Lead Generation Software

The powerful email outreach software helps send personalized cold emails that get replies and helps generate leads, build relationships, and follow up automatically. They help automate your omnichannel presence and help you build successful Outreach campaigns and consistently improve your results.


  • Automatically merge personal information and personalize it for each prospect.
  • Helps launch campaigns in moments with their Campaign Wizard
  • Their smart automation platform delivers results faster and reply detection automatically adjusts automation.
  • They automatically grade prospects based on how they responded to previous campaigns and identify the best prospects.

Pricing: Their Free Plan is great if you are just getting started with marketing automation. Their Solo pan is suitable for single-user cold email outreach for only $19 per month. Their Multi-User plan is great for multi-user growing teams with advanced features and costs $29 per month. Their Agency plan is perfect for agencies with sub-users and unlimited accounts and costs $79 per month.

7. HubSpot | Best Inbound Marketing Software for Lead Generation

HubSpot brings you a better way to grow and it is a marketing, sales, and service software that helps your business grow without compromise. They bring a complete CRM platform with all the tools and integrations you need to grow better irrespective of whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website. Their marketing software helps you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.


  • Helps convert visitors into customers with landing pages, email, marketing automation, ABM, and more
  • Helps track ROI with revenue attribution reporting
  • It is powered with customer data in your CRM to enable personalization at scale.

Pricing: They bring free and premium plans that grow with you. Editions start at $0/month for the Free plan. It costs $45/month for the Starter plan and  $800/month for the Professional plan and $3,200/month for the Enterprise plan.

8. Keap | Best Lead Automation Software Tool

They help you improve and grow your business and sales. Their CRM and sales and marketing tools help you get more done with less work so you can grow your business. Their automating follow-up ensures you’re responding to leads and client needs immediately. They help make a repeatable sales process that makes it easy for you to set up appointments, track leads, and get quotes accepted all from your CRM. 


  • Helps automate repetitive tasks with quick and effortless “when/then” templates so you can really visualize and understand your automation.
  • Their advanced and powerful automation builder for expert marketers is flexible and customizable to automate any sales or marketing process you design.
  • Their sales and marketing automation gives more insight into your company’s performance and can easily pool data from separate platforms. 

Pricing: KeapGrow would cost you a minimum of $56 each month and KeapPro starts at $105 each month. For InfusionSoft, you would have to pay a minimum of $140 every month.

9. Pardot | Best B2B Marketing Automation Software

The marketing automation solution, Pardot helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. They help generate more leads and move them quickly through the pipeline and engage buyers on their terms with dynamic, personalized campaigns. 


  • Helps increase engagement and sell faster by reaching the right customers at the right time.
  • Helps keep your pipeline fully stocked with a steady flow of high-quality leads using their landing pages, forms, search tools, and social connectors.
  • Helps you create beautiful email campaigns that deliver.
  • Provides for absolute seamless alignment of sales and marketing.
  • With Pardot Einstein, marketing and sales have access to the full power of AI, allowing them to reach out to the right lead at exactly the right time.

Pricing: Their Growth plan helps fuel growth with smarter marketing automation and costs $1250. Their Plus plan helps dive deeper with marketing automation and analytics and costs $2500. Their Analytics plan helps power innovation with artificial intelligence and analytics and costs $4000. Their Premium plan makes you Enterprise-ready features with predictive analytics and support and costs $15,000.

10. Zapier | Best Automation Software for Small Business

The easiest way to automate your work is using Zapier. It moves info between your web apps automatically so that you can focus on your most important work. It connects more web apps than anyone, and we add new options every week.  Their editor was made for do-it-yourself automation, and anyone can build workflows with just a couple of clicks.


  • Helps share content across social media
  • Helps send new leads a personalized message
  • Helps notify the team about new leads.

Pricing: One of their plans is free forever, and you can grab free tools that help you do more with your most-used apps. The Premium plan gives you the tools to automate more, and it starts at $20 per month.

You have understood the importance of having one of the automated lead generation software tools and how they help you and your business. Not only does it reduce the workload, but it also provides real-time answers and brings a more streamlined system to help you achieve more. You need to realize that ‘lead generation’ is an intricate process and requires a lot of attention and support that cannot be performed manually. The automated lead generation software tools achieve the best results and spectacularly benefit your business. I hope this helps.

Leave a Comment