Businesses are highly dependent on leads, and without them, there are no conversions, and you do not get paid. Therefore, it is essential to make your business grow. However, it is challenging to generate leads, and it takes a lot of time for SEO to show results. Quora has become the new lead generation platform. It’s very different from most social media networks that you are used to, and the individuality it has makes it stand apart from the other networks. It helps you communicate with your customers and prospects, all while asking questions, and you can answer them.
Marketers are generally looking for interaction like that. The fact that Google indexes quora give it better value can be a great platform to drive traffic and leads to your website. If you join the website and act as an expert, you would be enhancing your brand’s image monumentally before your target audience and drive leads and get more organic views. It can do wonders for your business if you use it correctly. Here is a list of the best practices and proven Quora lead generation strategies, ideas, and tips that would help you drive better campaigns.
Quora Lead Generation Strategies, Ideas, and Tips 2022
One of the first things that a user sees is your profile, and it is not optimized correctly, it becomes difficult for the user to trust you. Therefore, you must have a compelling bio, and these are some things you must focus on:
- Good quality headshot which would make you look approachable
- Add your accomplishments that stand out
- Put in social recognition
- Add links to other content
You must follow relevant topics that are directly applicable to your target audience. It keeps you up to date with the relevant questions that users ask, and it becomes easier for you because you do not necessarily have to look it up and see the updates on your dashboard. The more you follow, the better your chances of interaction with your prospects and customers, and more leads are driven to your website.
You need to appear proficient, and when you answer questions on Quora, you have to make people trust your solutions. You have to shape yourself as an expert. Here are some things you need to remember:
- Your profile picture must give an impression of you being professional
- You must look bold with whatever you write.
- Always begin with a little about yourself as an expert.
Quora is very community-driven, and people are generally looking for answers and not to be marketed to. So, make it a point not to market yourself and be genuinely helpful constantly. You do not want to look like you are forcefully involved only because you wish to promote. Simply try to answer the questions and try to help and look appropriate and helpful. You want to build brand awareness and drive leads, but you also want to appear trustworthy.
Make use of Quora to connect with your followers in the form of direct messaging, but you can send messages to specific people who have allowed that on their settings. However, it imposes a limitation on the people you can connect with. To connect with more prospects, you enable the option to receive messages from them on your settings. Some ways in which you can connect with them are:
- Sending thank you messages.
- Be direct and send direct follow-up along with targeted offers and links to your landing page.
- With Quora’s reference, connect with them on LinkedIn.
Quora comes with its tracking analytics, which provides you a list of the number of views, upvotes, and shares all in one place to track them better. Given that you are a marketer, you have to necessarily track the number of views, upvotes, and shares. You have to see what is working for you and what does not. You need to learn this process and adapt to it to make your strategy more robust.
Quora’s social media platform is very different from other platforms and not nearly free-flowing but very easy to use and effective for lead generation. In 2016, Quora had reached 100 million unique visits per month. You can directly communicate with your customers and prospects via this conducive medium. You can act as an expert and grow your online community quickly. In this list of proven and best quora lead generation strategies, ideas, and tips, we have done away with outdated methods and put forward strategies that would genuinely work.