Some marketers believe that setting up a business can ensure that it is up and running. However, that is not the case, and setting up a business is barely half the battle won, and you have to have customers coming in for it to work. For your business to drive to success, you do not only have to bring in new customers; you have to retain your existing customers actively. Leads are simply people who show any interest in your business, and they hear from a business-post them opening communication. They are part of the marketing cycle where a visitor changes from that to user. When a stranger shows interest in your business, and it is organic, the conversion is natural. It occurs post you attract an audience and are ready to convert them. It helps drive traffic and an opportunity for your business to grow. There are many books on lead generation that you can read to expand your knowledge about the same and learn more on how to bring more customers to your business. Here is a list of the best lead generation books.
10 Best Lead Generation Books for 2022
1. Beyond PPC by Nik Maguire
Beyond PPC – Ground-breaking strategies for digital marketing lead generation when pay per click won’t perform by Nik Maguire is your guide to understanding how to create new lead sources and improve advert results. It goes beyond simply providing an overview of alternative networks and speaks about the methods and processes you need to know to get more from the networks and get more customers. It is very time-consuming to learn about such methods via personal experience, so save yourself time and get this book with accumulated learning and techniques that would save you years of learning and refining. In addition, it would provide simple frameworks to generate new leads.
2. LinkedIn for Business by Mateo Romano
The best book for Entrepreneurs, LinkedIn for Business – the 15% Conversion Rate Marketing and Lead Generation Strategy for B2B Sales. This book does not just show you what is real but also speaks from experience. First, he says of his B2B strategy that helped him convert 15% of the people he met with LinkedIn into customers. Next, he speaks of the strategy he developed to generate sales; and provides the specific funnel that he used and a series of templates that have helped him. Finally, he guides you by creating successful LinkedIn ad campaigns and how to conclude business negotiations via Straight Line methodology to help you sell more.
3. Lead Generation by Larry Billson
In Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money, Larry Bilson talks about the most popular lead generation techniques to help you understand a good and effective lead generation strategy in your business. Next, it talks about the best lead strategies you can use to maximize the profits and revenues of your business. Finally, it talks about the best factors that drive substantial ROI improvements, the most common mistakes people make, and easy ways to avoid them.
4. Sell The Meeting by Scott Channell
The book Sell The Meeting: Set Discovery Calls & Sales Appointments To Close New Accounts: A Lead Generation Process With Phone Script Samples For B2B Appointment Setting & Cold Calling by Scott Channell is your guide to primarily learn two things. One of them is how to earn attention and interaction from your best accounts, and the other is how to communicate something credible and essential when you earn attention. In addition, it talks about ways to avoid the common mistakes that you make, which would ruin all your efforts and helps you work a system where you interact with the best.
5. Hacking Lead Generation by Jack Brandt
The book, Hacking Lead Generation, Let the Internet Bring Your Buyers to You & Let Your Traditional Sales Teams Win Big for You Every Month by Jack Brandt is the perfect book for business leaders who want to understand how lead generation can affect their sales. This book explains how the internet has changed the way sales operate and what you need to do to attract more leads online. It speaks about the varying benefits of online lead generation from platforms like Facebook, Google, YouTube and how it would effectively help you scale your business and make it more profitable. Finally, it talks about the steps you need to take to design, research, and execute to up your sales game and give the sales team more activity.
6. Anti-Sell by Steve Morgan
The book, Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales by Steve Morgan explains how the best way to sell is not to sell. He unravels a long list of sales, marketing, networking, and lead generation tactics and tips and talks about the most common ways and alternative ways to put yourself out there. In addition, it has eight case studies that have been taken from real-life freelancers who talk about their fight with sales and how they managed to put themselves out there.
7. Lead For Days by Christina Friscia
The book, Leads For Days: The Complete Guide to Creating Kick-Ass Social Media Marketing Campaign. Bring in leads on autopilot using sales funnels, Facebook ads, business branding, by Christina Friscia helps businesses understand the entire process around social media and how to create an excellent social media marketing campaign, and how to spend less time looking for and talking to potential clients and focusing on current ones. It helps you use social media for your business and provides for sound systems and structures that have been proven successful.
Listed above are the best lead generation books that you can rely on to expand your knowledge about lead generation and gain more perspective about the topic. In addition, it would help you create effective campaigns and bring more clients. I hope this helps.